Technological adoption in the Philippine advertising industry.

Technological adoption in the Philippine advertising industry.

Detalles Bibliográficos
Publicado en:Philippine Management Review 7, 1 (1997-98).
Autor Principal: Zamora, Elvira A.
Formato: Artigo
Idioma:English
Subjects:
Advertising industry > Philippines > Technological Innovation.
Marketing > Philippines > Technological Innovation.