Cita APA

Kotler, P., & Armstrong, G. (2001). The Kotler world of marketing tour (Principles of marketing). Prentice-Hall.

Citación estilo Chicago

Kotler, Philip, and Gary Armstrong. The Kotler World of Marketing Tour (Principles of Marketing). Upper Saddle River, N.J: Prentice-Hall, 2001.

Cita MLA

Kotler, Philip, and Gary Armstrong. The Kotler World of Marketing Tour (Principles of Marketing). Prentice-Hall, 2001.