Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

Detaylı Bibliyografya
Yazar: Kardes, Frank R. (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Upper Saddle River, N.J. Pearson Education, Inc. 2002
Edisyon:Second edition.
Konular:
Consumer behavior.
Decision-making.