Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

Detalles Bibliográficos
Autor principal: Kardes, Frank R. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, N.J. Pearson Education, Inc. 2002
Edición:Second edition.
Materias:
Consumer behavior.
Decision-making.