Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

Manylion Llyfryddiaeth
Prif Awdur: Kardes, Frank R. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Pearson Education, Inc. 2002
Rhifyn:Second edition.
Pynciau:
Consumer behavior.
Decision-making.