Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

Bibliografiske detaljer
Hovedforfatter: Kardes, Frank R. (Author)
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Pearson Education, Inc. 2002
Udgivelse:Second edition.
Fag:
Consumer behavior.
Decision-making.