APA (7th ed.) Citation

Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second edition.). Pearson Education, Inc.

Chicago Style (17th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Upper Saddle River, N.J: Pearson Education, Inc, 2002.

MLA (9th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second edition. Pearson Education, Inc, 2002.