International marketing

International marketing

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Bibliografski detalji
Glavni autori: Cateora, Philip R. (Autor), Graham, Johnny (Autor)
Format: Knjiga
Jezik:English
Izdano: New York, NY McGraw-Hill/Irwin 2005.
Izdanje:Twelfth edition.
Serija:The McGraw-Hill/Irwin Series in Marketing.
Teme:
Export marketing.
International business enterprises.