Cateora, P. R., & Graham, J. (2005). International marketing (Twelfth edition.). McGraw-Hill/Irwin.
Cita Chicago Style (17a ed.)Cateora, Philip R., y Johnny Graham. International Marketing. Twelfth edition. New York, NY: McGraw-Hill/Irwin, 2005.
Cita MLA (9a ed.)Cateora, Philip R., y Johnny Graham. International Marketing. Twelfth edition. McGraw-Hill/Irwin, 2005.
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