Mega-events as a place marketing strategy in entrepreneurial cities İzmir's EXPO 2015 candidacy as a roadmap for hosting EXPO 2020

Mega-events as a place marketing strategy in entrepreneurial cities İzmir's EXPO 2015 candidacy as a roadmap for hosting EXPO 2020

Bibliographic Details
Published in:Town Planning Review 84, 5 (2013).
Main Author: Edizel, Ozlem
Format: Article
Language:English
Subjects:
Place marketing.
City promotion.
EXPO 2015 > (Milan, Italy)