APA (7th ed.) Citation

Jackson, S. (2016). Cult of analytics: Data analytics for marketing (Second Edition.). Routledge.

Chicago Style (17th ed.) Citation

Jackson, Steve. Cult of Analytics: Data Analytics for Marketing. Second Edition. Abingdon, Oxon, New York, NY: Routledge, 2016.

MLA (9th ed.) Citation

Jackson, Steve. Cult of Analytics: Data Analytics for Marketing. Second Edition. Routledge, 2016.