Optimal investment and marketing strategies

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...

Descrizione completa

Dettagli Bibliografici
Autore principale: Murynets, Ilona (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Singapore, Hackensack, NJ World Scientific 2012.
Serie:Systems research series vol. 2
Soggetti: