Optimal investment and marketing strategies

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Murynets, Ilona (Author)
פורמט: ספר
שפה:English
יצא לאור: Singapore, Hackensack, NJ World Scientific 2012.
סדרה:Systems research series vol. 2
נושאים: