Small business management launching and growing entrepreneurial ventures - Longenecker, Justin G.; Petty, William J.; Palich, Leslie E.; Hoy, Frank (Australia Cengage Learning, 2017)
Part 1. Entrepreneurship : a world of opportunity -- Part 2. Starting from scratch or joining as existing business -- Part 3. Developing the new venture business plan -- Part 4. Focusing on the customer : marketing growth strategies -- Part 5. Managing growth in the small business.
Keywords: Small business -- Management; Entrepreneurship; New business enterprises -- Management