How companies win profiting from demand-driven business models no matter what business you're in - Kash, Rick; Calhoun, David (David L.). (New York HarperBusiness, 2010)
PART I SHIFT -- PART II STRATEGY -- PART III EXECUTION.
Includes bibliographical references and index.
Keywords: Organizational change; Organizational effectiveness; Customer relations; Consumer satisfaction; Customer services -- Management; Success in business