Kash, R., & Calhoun, D. (2010). How companies win: Profiting from demand-driven business models no matter what business you're in (First edition.). HarperBusiness.
Chicago Style (17th ed.) CitationKash, Rick, and David Calhoun. How Companies Win: Profiting from Demand-driven Business Models No Matter What Business You're in. First edition. New York: HarperBusiness, 2010.
MLA (9th ed.) CitationKash, Rick, and David Calhoun. How Companies Win: Profiting from Demand-driven Business Models No Matter What Business You're in. First edition. HarperBusiness, 2010.
Warning: These citations may not always be 100% accurate.