Chief culture officer how to create a living, breathing corporation
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systemati...
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| Natura: | Libro |
| Lingua: | English |
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New York, NY
Basic Books
[2009]
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