Chief culture officer how to create a living, breathing corporation

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systemati...

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প্রধান লেখক: McCracken, Grant David 1951- (Author)
বিন্যাস: গ্রন্থ
ভাষা:English
প্রকাশিত: New York, NY Basic Books [2009]
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