00000cam a22000004i 4500 UP-99796217612597357 Buklod 20170925103807.0 a grb 001 u| ta 090925s2009 nyu rb |001 0|eng d 9780465018321 (alk. paper) (iLib)UPD-00344412052 DLC DENG rda eng HD 30.19 M33 2009 McCracken, Grant David 1951- author. Chief culture officer how to create a living, breathing corporation Grant McCracken. New York, NY Basic Books [2009] 262 pages 22 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (p. 215-247) and index. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. E-3238G donated by Mr. Johnson Apacible. Management Social aspects. Popular culture Economic aspects. New products Social aspects. Organizational change. FO UPD DENG HD 30.19 M33 2009 Book