00000cam a22000004i 4500 UP-99796217612597305 Buklod 20170922151024.0 a r |||| u| s| u||||||u|u| 170922s2012 xx d r |||| u| 9780226151625 (cloth : alkaline paper) (iLib)UPD-00344411975 DLC DMUS rda eng ML 3790 T395 2012 Taylor, Timothy Dean 1961- author. The sounds of capitalism advertising, music, and the conquest of culture Timothy D. Taylor. Chicago The University of Chicago Press ©2012. xix, 345 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 297-329) and index. Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie. Music in advertising United States. Advertising United States History 20th century. Mass media and music United States. FO UPD DMUS ML 3790 T395 2012 Book