The sounds of capitalism advertising, music, and the conquest of culture - Taylor, Timothy Dean 1961- (Chicago The University of Chicago Press, 2012)
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
Includes bibliographical references (pages 297-329) and index.
Keywords: Music in advertising -- United States; Advertising -- United States -- History -- 20th century; Mass media and music -- United States