APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2015). Principles of marketing (16e, Global edition.). Pearson Education, Limited.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16e, Global edition. Harlow Esses: Pearson Education, Limited, 2015.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16e, Global edition. Pearson Education, Limited, 2015.