Cita APA (7th ed.)

Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation (Global edition.). Pearson Education Limited.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Harlow, Essex: Pearson Education Limited, 2015.

Cita MLA (9th ed.)

Malhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Pearson Education Limited, 2015.