Popular culture introductory perspectives - Danesi, Marcel 1946- (Lanham, Maryland Rowman & Littlefield, 2015)
What is pop culture? -- Explaining pop culture -- The business of pop culture -- Popular print culture -- Radio culture -- Pop music -- Cinema and video -- Television -- Advertising and branding -- Pop language -- Online pop culture -- Forever pop -- .
Includes bibliographical references and index.
Keywords: Popular culture