Brands with a conscience how to build a successful and responsible brand
Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience.
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2016.
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| Subjects: | |
| Online Access: | Table of contents only |