Brand seduction how neuroscience can help marketers build memorable brands
" For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them...
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
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Wayne, NJ
Career Press
[2016]
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