Experiential marketing secrets, strategies, and success stories from the world's greatest brands

Detalhes bibliográficos
Main Authors:	Smith, Kerry 1963- (Author), Hanover, Dan 1973- (Author)
Formato:	Livro
Idioma:	English
Publicado em:	New Jersey John Wiley & Sons, Inc. [2016]
Assuntos:	Target marketing. Branding (Marketing)