Experiential marketing secrets, strategies, and success stories from the world's greatest brands

Bibliographic Details
Main Authors: Smith, Kerry 1963- (Author), Hanover, Dan 1973- (Author)
Resource Type: Book
Language:English
Published: New Jersey John Wiley & Sons, Inc. [2016]
Subjects:
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020 |a 9781119145875 (cloth : acid free paper) 
035 |a (iLib)UPD-00343311327 
040 |a DLC  |b DLMR  |e rda 
041 |a eng 
042 |a DMLUC 
090 |a HF 5415.127  |b S65 2016 
100 1 |a Smith, Kerry  |d 1963-  |e author. 
245 1 0 |a Experiential marketing  |b secrets, strategies, and success stories from the world's greatest brands  |c Kerry Smith, Dan Hanover. 
246 1 4 |a Reshape your marketing mix with the ultimate engagement strategy.  |i Cover title 
264 1 |a New Jersey  |b John Wiley & Sons, Inc.  |c [2016] 
300 |a ix, 214 pages  |b illustrations  |c 24 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a "Featuring case studies from Event Marketer magazine"--Title page. 
504 |a Includes bibliographical references and index. 
650 0 |a Target marketing. 
650 0 |a Branding (Marketing) 
700 1 |a Hanover, Dan  |d 1973-  |e author. 
842 |a Book 
905 |a FO 
852 1 |a UPD  |b DMLR  |h HF 5415.127  |i S65 2016 
942 |a Book