Experiential marketing secrets, strategies, and success stories from the world's greatest brands

Bibliographic Details
Main Authors: Smith, Kerry 1963- (Author), Hanover, Dan 1973- (Author)
Resource Type: Book
Published: New Jersey John Wiley & Sons, Inc. [2016]
Item Description:"Featuring case studies from Event Marketer magazine"--Title page.
Physical Description:ix, 214 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781119145875 (cloth : acid free paper)