00000cam a22000004i 4500 UP-99796217612562153 Buklod 20230503071306.0 m||||fo||j| |||||| cr nn |||auu|a 160219s2016 nju rb |001 0|eng d 9781412863247 (paperback) (iLib)UPD-00343311151 DLC DMLR rda eng DMLUC HD 45 H37 2016 Harte, John 1925- author. Successful management in the digital age John Harte. New Brunswick Transaction Publishers [2016] 308 pages 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography. Industrial management Technological innovations. Leadership. Advertising. Selling. Book FO UPD DMLR HD 45 H37 2016 Book