Product research the art and science behind successful product launches

Bibliographic Details
Other Authors:	Srinivasa Raghavan, N. R. (Editor), Cafeo, John A. (Editor)
Format:	Electronic Resource
Language:	English
Published:	Dordrecht Springer [2009]
Subjects:	New products. Engineering design. Electronic books.
Online Access:	Available for University of the Philippines System via SpringerLink. Click here to access Also available remotely for University of the Philippines System via SpringerLink. Click here to access thru EZproxy