APA aipamena

Srinivasa Raghavan, N. R., & Cafeo, J. A. (2009). Product research: The art and science behind successful product launches. Springer. https://doi.org/10.1007/978-90-481-2860-0

Chicago Style aipamena

Srinivasa Raghavan, N. R., and John A. Cafeo. Product Research: The Art and Science Behind Successful Product Launches. Dordrecht: Springer, 2009. https://doi.org/10.1007/978-90-481-2860-0.

MLA aipamena

Srinivasa Raghavan, N. R., and John A. Cafeo. Product Research: The Art and Science Behind Successful Product Launches. Springer, 2009. https://doi.org/10.1007/978-90-481-2860-0.