Visitors to Guam modeling satisfaction, quality and intentions

Visitors to Guam modeling satisfaction, quality and intentions

"Achieving customer satisfaction, it can be argued, is the core objective of marketing. However, in the tourism field, academics and managers often use the terms "satisfaction" and "perceived quality" interchangeably. While researchers generally agree that the two are relate...

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Detalhes bibliográficos
Autor principal: Alampay, Ramon Benedicto A. (Autor)
Outros Autores: Fridgen, Joseph D. (advisor.)
Formato: Electronic Resource
Idioma:English
Publicado em: Ann Arbor, Michigan ProQuest Dissertations & Theses Global [2003]
Assuntos:
Electronic books.
Consumer satisfaction > Guam.
Tourists > Guam > Surveys.
Tourism > Guam.
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