Copywriting successful writing for design, advertising and marketing

"Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogs and pr...

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Podrobná bibliografie
Hlavní autor: Shaw, Mark (Autor)
Médium: Kniha
Jazyk:English
Vydáno: London, United Kingdom Laurence King Publishing Ltd 2015.
Vydání:Second edition.
Témata: