Copywriting successful writing for design, advertising and marketing

"Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogs and pr...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Shaw, Mark (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London, United Kingdom Laurence King Publishing Ltd 2015.
Ausgabe:Second edition.
Schlagworte: