APA (7th ed.) Citation

Arens, W., Schaefer, D. H., & Weigold, M. F. (2015). M: Advertising (Second edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Arens, William, David H. Schaefer, and Michael F. Weigold. M: Advertising. Second edition. New York, NY: McGraw-Hill Education, 2015.

MLA (9th ed.) Citation

Arens, William, et al. M: Advertising. Second edition. McGraw-Hill Education, 2015.