Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.
| Argitaratua izan da: | Harvard Business Review V. 94, 1-5, 7/8,9-12 (2016). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |