Building an insights engine How Unilever got to know its customers.

Building an insights engine How Unilever got to know its customers.

Podrobná bibliografie
Vydáno v:Harvard Business Review V. 94, 1-5, 7/8,9 (2016).
Hlavní autor: Van Den Driest, Frank
Médium: Článek
Jazyk:English
Témata:
Business models.
Consumer goods.
Corporate profiles.
Business growth.
Customer services.
Market strategy.