Christensen, C. M. Know your customers "jobs to be done": Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. Harvard Business Review.
Chicago Style (17th ed.) CitationChristensen, Clayton M. "Know Your Customers "Jobs to Be Done": Is Innovation Inherently a Hit-or-miss Endeavor? Not If You Understand Why Customers Make the Choices They Do." Harvard Business Review .
MLA (9th ed.) CitationChristensen, Clayton M. "Know Your Customers "Jobs to Be Done": Is Innovation Inherently a Hit-or-miss Endeavor? Not If You Understand Why Customers Make the Choices They Do." Harvard Business Review, .
Warning: These citations may not always be 100% accurate.