Christensen, C. M. Know your customers "jobs to be done": Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. Harvard Business Review.
Čikaški stil citiranja (17. izdanje)Christensen, Clayton M. "Know Your Customers "Jobs to Be Done": Is Innovation Inherently a Hit-or-miss Endeavor? Not If You Understand Why Customers Make the Choices They Do." Harvard Business Review .
MLA način citiranja (9. izdanje)Christensen, Clayton M. "Know Your Customers "Jobs to Be Done": Is Innovation Inherently a Hit-or-miss Endeavor? Not If You Understand Why Customers Make the Choices They Do." Harvard Business Review, .
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