Events as a strategic marketing tool

Bibliografske podrobnosti
Main Authors:	Gerritsen, Dorothe (Author), Hover, Moniek (Author), Olderen, Ronald van (Author)
Format:	Knjiga
Jezik:	English
Izdano:	Boston CAB International 2014.
Serija:	CABI Tourism Texts
Teme:	Strategic planning. Marketing. Special events > Management.