Events as a strategic marketing tool

Detalles Bibliográficos
Autores principales:	Gerritsen, Dorothe (Autor), Hover, Moniek (Autor), Olderen, Ronald van (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Boston CAB International 2014.
Colección:	CABI Tourism Texts
Materias:	Strategic planning. Marketing. Special events > Management.