Events as a strategic marketing tool

Events as a strategic marketing tool

Podrobná bibliografie
Hlavní autoři: Gerritsen, Dorothe (Autor), Hover, Moniek (Autor), Olderen, Ronald van (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Boston CAB International 2014.
Edice:CABI Tourism Texts
Témata:
Strategic planning.
Marketing.
Special events > Management.