Strategic brand management building, measuring and managing brand equity

Detalhes bibliográficos
Autor principal: Keller, Kevin Lane 1956-
Resource Type: Livro
Idioma:English
Publicado em: Boston Pearson [2013]
Edição:Fourth edition.
Assuntos:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf