Strategic brand management building, measuring and managing brand equity

書誌詳細
第一著者: Keller, Kevin Lane 1956-
Resource Type: 図書
言語:English
出版事項: Boston Pearson [2013]
版:Fourth edition.
主題:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf