Strategic brand management building, measuring and managing brand equity

Detalles Bibliográficos
Autor Principal: Keller, Kevin Lane 1956-
Resource Type: Libro
Idioma:English
Publicado: Boston Pearson [2013]
Edición:Fourth edition.
Subjects:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf