Strategic brand management building, measuring and managing brand equity
Autor Principal: | |
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Resource Type: | Libro |
Idioma: | English |
Publicado: |
Boston
Pearson
[2013]
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Edición: | Fourth edition. |
Subjects: |
Technology Management Center (UP Diliman)
Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
---|---|---|---|---|---|---|
TMC-1706 | HD 69 B7 / K45 2013 | Regular Circulation | On-Shelf |