Strategic brand management building, measuring and managing brand equity

Détails bibliographiques
Auteur principal: Keller, Kevin Lane 1956-
Resource Type: Livre
Langue:English
Publié: Boston Pearson [2013]
Édition:Fourth edition.
Sujets:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf