Strategic brand management building, measuring and managing brand equity
| Main Author: | |
|---|---|
| Resource Type: | Book |
| Language: | English |
| Published: |
Boston
Pearson
[2013]
|
| Edition: | Fourth edition. |
| Subjects: |
Technology Management Center (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| TMC-1706 | HD 69 B7 / K45 2013 | Regular Circulation | On-Shelf |