Determinants of customers' choice of selected fast food restaurants
The study investigated some of the factors that may influence customers' choice of the selected fast food restaurants, namely: their personal characteristics, their eating habits and practices, their current health and nutrition concerns and their attitudes toward restaurant attributes. A one-s...
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| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | English |
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1992.
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