Quality perceptions of Filipino fast food consumers
This study focused on describing a segment of the Filipino fast food consumers, their demographic characteristics and their definition of quality in the context of products and services offered in the fast foods. It aimed to determine a possible relationship between quality and consumer loyalty, and...
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Tesi |
| Lingua: | English |
| Pubblicazione: |
2000.
|
| Soggetti: |