Quality perceptions of Filipino fast food consumers

This study focused on describing a segment of the Filipino fast food consumers, their demographic characteristics and their definition of quality in the context of products and services offered in the fast foods. It aimed to determine a possible relationship between quality and consumer loyalty, and...

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Chi tiết về thư mục
Tác giả chính: Cruz, Danilo Rueda 1961-
Tác giả khác: Gatchalian, Corazon F.
Định dạng: Luận văn
Ngôn ngữ:English
Được phát hành: 2000.
Những chủ đề: